Diagnose
Map the real commercial system: channel incentives, wholesale constraints, buyer politics, and what the P&L will actually fund. Start with owners and dates, not decks.
Experience / Approach
Commercial work that survives the boardroom.
A calm operating sequence - not a proprietary framework trademark, and not a case-study factory.
Structure
Shape the offer so it can be bought - retainer, launch-and-run, or cohort motion - without inventing entity theatre. Clarity over ornament.
Negotiate
Senior deal motion with principals who already know the floor. Substance first: hard dates, named owners, short documents.
Govern
Keep delivery honest after the handshake - scope fences, partner roles, and what stays off the public page until cleared.
Channel memory
Independent dealers and national retail at TELUS leave a lasting sense for how partners buy, escalate, and adopt - usable as method, never as endorsement.
Adjacent lanes
When AI or voice craft is required, Andrew works alongside Adrian Heywood through Wolfe Consulting Services or Heywood & Co - commercial lane intact.
Experience shape
What buyers can expect.
- Operator, not pitch deck Commercial leadership from inside a large telco channel - Independent Dealers and National Retail - not a generic strategy slideshow.
- Soft proof only Role and method on the record. Anonymised outcomes appear only when cleared. No invented percentages.
- Collaboration without lockup Sister work with Adrian Heywood where useful. This landing remains Andrew-personal.
Next
Bring a live commercial problem.
A short call is enough to see whether the fit is real.